SILENCE THE NOISE AROUND YOU AND GET YOUR STORY SEEN AND HEARD!

There is so much ‘noise’ out there right now. Spam emails and all of your social media timelines are blowing up with online ads of businesses trying to get your attention.

So, how can you as a business owner break through that same ‘noise’ and get the attention you desire from your customers?

Here are 3 things you must know and do today to stand out in the oversaturated marketplace to grow your business.

1. CONNECT!

In order for you to be successful, grow your business and make more money, you’ve got to find a way to connect to your potential customers. Seems obvious - right? Yes, but with the influx and oversaturation of ads and commercials, that connection is getting harder and harder to make. Fundamentally, we as humans need connection with others, so if you can find a way to fulfill that need through your brand, you’ve got a real shot at success.

The constant stream of ‘noise’ is blocking you from relating to and connecting with your potential audience. But, without making some type of connection, you and your brand will be overlooked and forgotten with a swipe of the finger or click of the mouse.

2. WHERE THERE’S NO STORY, THERE’S NO ENGAGEMENT... SO USE STORY!

Since the beginning of human existence, we’ve told stories. From cave drawings to campfire tales to moving pictures, we’ve always been drawn to them. At their very core, good stories share the same basic themes or characteristics. A hero, trying to accomplish something and a ‘bad guy’ trying to stop them from succeeding. We as the audience, sit totally engaged and on the edge of our seats wondering what will happen next. Will the guy or girl find their love? Will the hero’s team win the game? These stories have the power to hold our attention, they have the power to elicit emotion and they bring the audience along for a journey.

If you can turn your message into a story and tell it into in an entertaining way, you can hook your audience, and take them on your journey. The ability to do this elicits a connection and that means you’ve successfully engaged people. Engaging and connecting will make people interested and turn your audience into customers.

Instead of using ads and commercials, the best way to connect to your customers is through a good story, or what we call ‘Branded Storytelling’.

Branded Content has a 59% higher brand recall than traditional ads.

3 KEYS TO SUCCESSFUL BRANDED CONTENT:

Emotionally Engaging Experience Personal Connection with Audience Unique & Original Concept

(The Nielsen Company)

3. BE INNOVATIVE TO GET NOTICED, IT’S A MUST.

Television or traditional television, is on it's way out and the digital platform is taking over. People engage with content differently now and the digital trend is on the rise. While this space is constantly changing, intrinsic storytelling or the need to tell stories will never go away. And today, thanks to technology - there are so many options and ways to deliver our stories. To be a leader in your industry you need to have your 'finger on the pulse' of how your audience is consuming content and you need to be innovative in getting your message across. Engaging your audience with your story is the key. The story format (reality, documentary or scripted) is dependent upon your intended message and goals but you must take advantage of digital platforms to give you an edge, reach the most people and turn your brand into something that 'everyone' is talking about.

Technology today is vast and provides numerous ways to get your message; your story, out to the masses. And in order to effectively expand and grow, you must be innovative in your outreach approach.

• Over half of video content is viewed on mobile (Forbes).

• 92% of mobile video viewers share videos with others (Forbes).

• Over 500 million (half a BILLION) people are watching video on Facebook every day (Forbes).

• Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (Tubularinsights).

In order to be seen and heard, you must tell an authentic story that captivates and brings your audience on a journey. Storytelling is effective because stories create memories that stick in your mind by attaching emotions to things that happen. Your story has the power to turn your audience into returning customers.

Start telling your story now!... Contact us

Von Skye Original

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